World Bridge Foundation Thank you for your interest in World Bridge Foundation. Your privacy is important to us, and we strive to be transparent in our collection and utilization of your information. When we use “WBF,” “we,” “us,” or “our,” this means World Bridge Foundation, Inc.

This Privacy Policy (“Policy”) explains what information we collect from or about volunteers, Donors (as defined below), visitors, and end users (collectively referred to as “you,” “your,” “User,” or “Users”) of our websites, including but not limited to and all other WBF-owned or WBF-managed web domains; our online store; our social media platforms; text messaging services while communicating with us; multichannel advocacy tools; and our online and offline donor platforms (each an “WBF Site” and collectively, “WBF Sites”). The Policy also explains how we collect information, use it, share it with third parties, and protect it, as well as how you can opt out of various communication channels relating to your information. This also includes information collected about you from platforms managed or owned by third parties. Please read this Policy carefully. By being a User and using an WBF Site, you are consenting to our collection, use, disclosure, and transfer of your information as described in this Policy and agreeing to the terms herein.

“Donors” means supporters who make donations by any means, including online (such as through online fundraising platforms or our website) and offline (such as at events or by submitting paper form pledges).

What information does WBF collect?

When you access and use a WBF Site, we may collect the following types of information from you:

  • “Personal Information” is information that can be used to identify, contact, or locate you or that relates to you. Personal Information may include your name, mailing address, email address, telephone number, mobile phone number, and demographic information. Personal Information includes Financial Information and Location Information and may include Technical Data.
  • “Financial Information” is a type of Personal Information that may include credit card, debit card, and bank account information. Financial Information in the form of a credit card number and expiration date or bank account and routing numbers for ACH transactions (electronic checks) is collected only if a User wishes to make a donation or purchases at WBF’s online store.
  • “Location Information” is a type of Personal Information that provides information about your geographic location and can be used to locate the device you use to access WBF Sites. Location Information may include a zip code, the location of the device you are using to access an WBF Site (which may be derived from IP- based geolocation), and any other information you or others make available that indicates your location.
  • “Technical Data” is information that we collect about your device and your use of WBF Sites and may include your IP address or a unique identifier for a mobile device used to access WBF Sites, web browser, operating system, device model and manufacturer, performance issues, or activity on WBF Sites.
  • Other information that you provide to us. This may include the content of your communications with us and contacts through social media channels.

Cookies and Pixels

A “cookie” is a small file placed on your device’s hard drive that collects and stores information about your equipment, preferences, and browsing patterns. WBF uses cookies to remember some details about Users, including but not limited to language preferences or contents of your shopping cart in our online store. WBF also relies on information obtained from cookies to perform ongoing analysis and improve WBF Sites and to tailor our content to your interests. WBF may use both first-party cookies, as set by us, and third-party cookies, from a domain other than the WBF Site domain you are visiting. These cookies may allow us to obtain basic information, such as your Location Information, the way that you reached the WBF Site, and your activity on the WBF Site. You can set your internet browser settings to stop accepting new cookies, notice when you receive a new cookie, disable existing cookies, or omit images. The opt-out will apply only to the browser you are using when you elect to opt out of cookies. Note that without cookies you may not be able to take full advantage of all features of WBF Sites. You also may not receive advertising or other offers from us that are relevant to your interests and needs. Pixels (also referred to as web beacons, clear GIFs, or pixel tags) are transparent images used in tandem with cookies that enable us, our vendors, or other business partners to record a User’s actions. We use these to count and track Users who have visited pages, to perform ongoing analysis, to improve WBF Sites, and for other statistical purposes.

Google Analytics

We use Google Analytics to help us understand how users engage with WBF Sites. Google Analytics uses cookies to track your interactions with WBF Sites and then collects that information and reports it to us, without individually identifying Users. This information helps us improve WBF Sites.

How does WBF use my information?

We may use your information for the following purposes:

  • Communication with you: We may contact you to offer information and updates about WBF, WBF Sites, and our campaigns and programs; send you information and material for events, activities, donation opportunities, and volunteer opportunities relating to important developments in the animal rights movement, as well as plant-based eating tips; or get in touch with you regarding any transactions conducted through an WBF Site.
  • Text messaging: We may use your mobile phone number to send you text messages about WBF, donation opportunities, events, and campaigns.
  • Improving WBF Sites: We may use your information to help us improve the content and functionality of WBF Sites and to facilitate and enhance WBF Site features that require User input, whether this information is submitted directly by a User or collected through technologies such as cookies.
  • Improving campaigns and programs through planning, analysis, and other operational processes: By collecting User information, we are able to measure interest in our various campaigns and programs and use this information to better serve you and help make our advocacy efforts more effective. We may also use this information to recognize when a User has participated in a campaign and send you information about campaigns that may be of interest to you.
  • Legal purposes: We will use your information when required by law, regulation, subpoena, court order, warrant, or similar legal process or if necessary to assert our rights or protect our assets.
  • We will never sell your Personal Information.
  • De-identified information: We may also de-identify your information or aggregate your information with that of other Users. This de-identified information is not Personal Information because it cannot be used to identify you and may be used by us for any lawful purpose.
  • Other purposes: In addition to the foregoing, we may use your information for any other reason that we tell you when we collect it or in an authorization or consent.

How can I opt out or correct or change my Personal Information?

We respect our Users’ choices and control over their information. You may opt out of email communications from us by clicking the “unsubscribe” link at the bottom of the emails or by emailing us at WBF will respond to all requests to provide records of available information, correct erroneous information, or remove personal information.

How is my information protected?

WBF uses advanced security protocols to ensure the privacy of your information. WBF maintains data-security measures in line with current industry standards for WBF Sites to protect the Personal Information under its control against unauthorized access and disclosure. These measures include the implementation of reasonable industry- recommended technical, physical, and administrative data-security safeguards. Please keep in mind, however, that no data transmitted over the internet is 100 percent secure, and any information disclosed online can potentially be collected and used by parties other than the intended recipient.

Links to Other Sites

One or more WBF Sites may contain links to other sites, products, and services that are external and not owned or controlled by us. We are not responsible for the privacy practices employed by or content of such other sites, products, and services. We encourage you to be aware when you leave WBF Sites and to review the privacy policies of any third-party websites or services, as you will be subject to their policies, rules, and terms.

Changes to This Privacy Policy

We may change this Privacy Policy at any time. Changes will be effective immediately upon posting. Please check this Privacy Policy regularly to ensure that you are aware of any changes. Your visit to or use of any WBF Site after changes to this Privacy Policy have been made means you have accepted the changes. If you do not agree with the changes, immediately stop visiting or using WBF Sites.

Contacting Us

If you have any questions about our Privacy Policy, please contact us. For questions specifically about your Personal Information, email